Mega Brands and Microsoft renew licensing partnership
Montreal, Canada-based Mega Brands has extended its multi-year global agreement with Microsoft Game Studios to develop construction sets based on the Halo IP.Read More
View ArticleMattel and Mega Brands sign global licensing partnership
The world's largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and...
View ArticleTickety Toc adds US apparel partner
Zodiak Kids preschool series Tickety Toc, which airs on Nick Jr. stateside, is building its US licensing program with the appointment of new partners, including Bentex Group as master apparel...
View ArticleMattel acquires Mega Brands for US$460 million
In a move to expand into the fast-growing toy categories of construction sets and arts & crafts, toy giant Mattel has purchased Montreal, Canada-based toyco Mega Brands for US$460 million,...
View ArticlePretty in red: Barbie helps drive down Mattel Q1 earnings
The first quarter of 2014 brought net losses of US$11.2 million for Mattel, as the worlds largest toymaker saw Barbie sales drop 14%. Meanwhile, Barbie's American Girl and Ever After High sisters...
View ArticleFashion faux pas? Barbie sales sag in Mattel’s quarterly earnings
Worldwide sales dropped by 9% for the world's largest toymaker, as girls brands and Fisher-Price struggle on shelves.Read More
View ArticleMega Bloks welcomes Minions
Mattel-owned Mega Brands teams up with Universal Partnerships & Licensing to launch Despicable Me building sets this holiday season.Read More
View ArticleAdrian Roche launches consulting business
After his many years working for various toycos in North America, Roche is now launching his own venture – Black Horse Consulting.Read More
View ArticleMattel’s Mega Construx to build on diversity trend
Mattel's Mega Construx has joined forces with Canada's YTV on a new building initiative designed to celebrate diversity, unity and acceptance.Read More
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