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Mega Brands and Microsoft renew licensing partnership

Montreal, Canada-based Mega Brands has extended its multi-year global agreement with Microsoft Game Studios to develop construction sets based on the Halo IP.Read More

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Mattel and Mega Brands sign global licensing partnership

The world's largest toyco Mattel and Montreal, Canada-based Mega Brands have secured a multi-year licensing partnership that will see the development of construction toys based on hit brands Barbie and...

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Tickety Toc adds US apparel partner

Zodiak Kids preschool series Tickety Toc, which airs on Nick Jr. stateside, is building its US licensing program with the appointment of new partners, including Bentex Group as master apparel...

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Mattel acquires Mega Brands for US$460 million

In a move to expand into the fast-growing toy categories of construction sets and arts & crafts, toy giant Mattel has purchased Montreal, Canada-based toyco Mega Brands for US$460 million,...

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Pretty in red: Barbie helps drive down Mattel Q1 earnings

The first quarter of 2014 brought net losses of US$11.2 million for Mattel, as the worlds largest toymaker saw Barbie sales drop 14%. Meanwhile, Barbie's American Girl and Ever After High sisters...

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Fashion faux pas? Barbie sales sag in Mattel’s quarterly earnings

Worldwide sales dropped by 9% for the world's largest toymaker, as girls brands and Fisher-Price struggle on shelves.Read More

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Mega Bloks welcomes Minions

Mattel-owned Mega Brands teams up with Universal Partnerships & Licensing to launch Despicable Me building sets this holiday season.Read More

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Adrian Roche launches consulting business

After his many years working for various toycos in North America, Roche is now launching his own venture – Black Horse Consulting.Read More

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Mattel’s Mega Construx to build on diversity trend

Mattel's Mega Construx has joined forces with Canada's YTV on a new building initiative designed to celebrate diversity, unity and acceptance.Read More

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